PCA Skin

Illuminating what’s below the surface to find a refreshed look and feel.

Objective:

Help to define a refreshed brand for PCA Skin while utilizing the existing logo and packaging equities.

Revealing PCA’s deeper meaning began by defining its character, an empathetic expert that partners with consumers on their journey to freedom from skin concerns. By bringing the consumer’s experience to life through the aesthetician’s ring light, PCA’s new identity evokes the transformative moment of feeling seen and understood - the moment of enlightenment. 

By anchoring the brand in this moment of illuminating what’s below the surface, PCA now stands for the intimate trust between consumer and professional. What’s always been there – partnership and dedication – is brought into the light. 

My Role:

Design Director & Art Director

My role in this project was to help discover and design a new brand system inspired by the strong scientific heritage of PCA Skin.

Photography by James Medcraft