All Things X is an editorial magazine that I was creator of and Editor in Chief of for IBM.
The magazine focuses on the humanistic side of showcasing culture and emotion at IBM. There are no articles on revenue or numbers, only people and the amazing things they do.
Each issue has a theme, the first issue's theme was "New Beginnings" and the second issue had a theme of "Spaces"
For this magazine, I led a team of 18 Designers from around the world.
The purpose of this magazine is to preserve culture during a time of great change and risk at IBM. This magazine is meant to be an in depth look of the people shaping Design at IBM, as well as opinions and thoughts from leaders outside of the IBM Community, such as Stefan Sagmeister, Buzz Aldrin, Ashleigh Axios, and so on.
The magazine is distributed to 40+ IBM Studios around the world, but is not limited to only internal viewership.
For the third issue of All Things X, some internal politics within IBM forced myself and the team to put the magazine through a full rebrand, including a name change. The third, and my final issue working at IBM, now took the name of "Variable." The content, emotion, and design sense was to remain the same, but with a new face. The theme for issue 3 is "Persisters" and it's one hell of an issue.
Designers who worked on "All Tings X"
Patrick Lowden, Randy Gregory II, Sofia Gutierrez, Evan Maeda, Jenny Chang-Chen Sanchez, Lindsay Bongo, Mitch Atkin, Greg Storey, Drew Smith, Betty Quinn, Ondrej Homola, Teodor Georgiev, Sofia Gutierrez, Carly Stevens, Julia Swearer, Raquel Breternitz, & Allison Entsminger.
For an in depth look at my Command X experience please read this: https://medium.com/@adamlehman_45956/my-aiga-command-x-experience-c8234ffe3bad#.mo72arryf
At the 2016 AIGA National Conference I was selected to compete in Command X: A hunger games style design competition for Designers out of college but under 26 years old.
For the first challenge we had a week, then presented in front of 2000 designers and judges, then two people are cut. They gave us 24 hours for the next challenge, then 2 people are cut, 24 hours for the last challenge, and yes 2 people were cut.
The first challenge was to redesign the Gamblers Anonymous logo.
The second challenge was to redesign the Zappos box experience.
And the the third challenge was to create something to get 18-24 years olds to vote in the election.
I am humbled to be able to say that I won this years Command X, but also made 6 outstanding Designer friends in the process.
My prospective cover submission for the annual Ad Age competition. The theme was "What is creativity today?"
A photographer's weather tool application for the iPhone.
My main focus with this project was to provide an easy solution to the hardships that outdoor photographers face on a daily basis. I wanted to consolidate solutions for issues such as: Visibility, city and moon light pollution, atmospheric pollution, atmospheric pressures to predict fog coverage, celestial rise and set times, basic temperature and chance of rain, and include a built in star map for the night shooters.
The app solves the issue of the photographer having to look at many different resources for one shoot, this also solves the days of planning leading up to a shoot because all of this information is now in their pocket, in real time, and location independent. Meaning that no matter where the photographer is, they can get their readings and settings for anywhere in the world at any given time.
2015 Orlando District Addy Winner: Silver
2015 Regional Addy Winner: Gold
Some logos I made for clients, some logos I made for fun.
A full bodied re-brand from the city of which I was born.
This project strives to try and match a new face to the new outlook of the city of Detroit. Once a city of decay, now a city of unique industry and heritage.
This re-brand pulls a lot of inspiration from the sturdy history of Detroit, but brings it up to speed in 2015.
The people of Detroit are resilient and deserve a face to be look upon and know where they came from and where they are going. The bulk of the project includes a new city logo, sports logos, screen printed city posters, a monthly magazine, an informative app for the people of the city, branding installations, and a video spot.
Disclaimer: This isn't all of the pieces for the project, I'm afraid your finger would get tired of scrolling if I posted it all.
In my role as Culture and Brand Designer for IBM Studios, I was tasked with branding the 2016 IBM Studios Summit. This Summit brought IBM Studio leaders from around the world together in one room to learn from each other and help improve the IBM Studios program in two days.
The brand I designed plays off of the three types of Studios we have; Product, Brand, & IX/GBS. Each Studio gets it's own color triangle, and even IBM locations learning and growing are represented by the halftone triangles, making their way towards density. The giant purple triangle represents when all three Studios come together to move forward with grand collaborative outcomes.
Branding for a Brooklyn based brewery. I built the boxes in my dads wood shop, screen printed everything at Lure Design Inc, and brewed each of the beers in my apartment.
The lettering for the logo was created by hand in Illustrator.
Boxes are made out of 1/2" poplar wood. All hand cut, routed, and stained.
The inks used were all water based. Printed on a traditional screen printing table. The gold pigment has a metallic flake in it while the rest of the inks are flat finished.
The flavors of the beer are maple cream, orange wheat, and a hard cider.
Traveling with best friends in the land of Vikings.
This project was started when I spent way too many hours looking at another project. You know when you work for too long and you start to go a little crosseyed and you try to kern letters .0000001 pixels? I was there.. So I took a break to use some CMY and some language. It is scientifically proven that using colorful language can lower stress levels, and besides, they are just words. So here you go, some Colorful Language to relieve a little bit of stress. These will be for sale in the store soon.
Watson Hello is an application I worked on with a great team at IBM.
The app's purpose is to be a language and communication tool between 2 people or between a person and another language (on a sign, bus stop, etc.) The app uses Watson's cognitive technologies, such as speech to text, language translation, and text to speech to make conversing between languages seamless.
The project lasted 4 weeks where we conducted user interviews, tested wireframes, and did real world sampling of the market to see where the problem area for users lied, and where they were currently feeling satisfied.
The work you see here is demonstrating a conversation between two business people, one American, and one Russian.
The screens shown are design I directly worked on but the project was a team effort involving Sophia Gutierrez, Josh Shiau, Marion Bruells, Betty Quinn, and Zack Temkin.
People and the way they look.
The purpose of the Watson Travel Agent Application is to tap into the personality insights of the user and the users friends. From there, Watson can combine like minded people and propose a trip that suits everyone's interests. The user has the options to select which friends to send the trip to, customizable activities, and even in depth trip planning across multiple schedules in one app.
This app was designed for IBM. The app was worked on by a team of people in which my role was design research, wire-framing, and UI design.
This map was created by myself and Naveen Raja at IBM to map out the journey of a technical seller in the field. The map shows a visual representation of the as-is scenario, plotting pain points and pivot points of each individual seller across one timeline.
Other explorations with my camera that aren't people.
You Can't Spell America Without Me is a so-called parody by Alec Baldwin and Kurt Anderson depicting the autobiography of Donald Trump, his life, and his presidential (what he calls) thoughts.
This will be a published book in November of 2017 and this is the cover that 8.5 came up with for the announcement in the New York Times.
Bonnie Siegler came up with the design concept and I helped design the golden type and photo editing to help with legibility.
More details and designs to follow, but you can read more about the announcement of this project on the New York Times, Vanity Fair, Huffington Post, LA Times, among others.
A high level look at my musical interests.
A project my friends and I made for the classroom of our senior year in design school. But to be honest we were just sick of lazy kicks complaining about the "uninspiring" space they were in. So we brought in 400 yards of string and fixed that problem.
This piece was made for self promotion. I am heavily influenced by installation design and thought it was time to clean out my living room and do some of it myself.