Stones Crossing Irish Whiskey

Empowering a storied Irish brand to stand out in a saturated market.

Objective:

Create a brand and packaging system for a new Irish whiskey looking to break into the North American market.

Role:

Associate Creative Director

The idea is derived from the famous cliffs of Ireland and the renowned Giant’s Causeway which is rumored to have been built from giants throwing large stones into the ocean. The four SKU’s fit together just as the stones at Giant’s Causeway, yet exemplify their own form and uniqueness when standing alone.