Down Official

Launching a startup to compete with the biggest coat maker in the world.

Objective:

Create a brand identity for a new 3-in-1 down jacket startup.

The brand uses 100% sustainably sourced down and embraces ethical manufacturing processes to not only yield a better product but also a product the public can feel good about wearing.

My Role:

Design Director

My role in this project was to concept and create the brand identity from start to finish—helping with not only design but also copywriting, advertising, and photoshoot art direction.