All Things X

Preserving a legacy of design at a century old company.

Objective:

Create and produce a culture focused magazine for IBM Design and distribute globally to 44+ IBM Studios.

The magazine focuses on the humanistic side of showcasing culture and emotion at IBM. There are no articles on revenue or numbers, only people and the amazing things they do.

My Role:

Founder, Editor in Chief, and Creative Director

My role in this project was to make sure each issue we produced had a compelling narrative. From managing 18 designers from around the world, conducting interviews, and designing spreads, I loved every minute of this responsibility and learned an immense amount of product management, strategy, and editorial design.