Cooper Hewitt Smithsonian Design Museum

Helping a historic design institution find its voice.

Objective:

Concept, produce, and help launch a new master brand campaign and experience for the Cooper Hewitt Smithsonian Design Museum. Being their first master brand campaign ever, they wanted a concept that could scale throughout their institution for the next decade.

My Role:

Design Lead

With collaboration from an Executive Creative Director for writing, we came up with a simple and strong campaign for Cooper Hewitt to utilize as a brand platform for the next decade, all speaking the same language and all putting the importance of design at the forefront of everyone, everyday.