Breukelen Bitters

Crafting an identity and packaging system for an artisanal local bitters.

Objective:

Help bring a new boutique bitters product to market in New York City.

Breukelen Bitters Co. is a new bitters company based in Brooklyn, NY. The brand utilizes local ingredients to create unique yet adaptable flavors of bitters that can help enhance cocktails or be used to add flavor to treats like ice cream and fruits. The branding exudes Brooklyn style while simply displaying the main ingredients the consumer will taste.

My role:

Design Lead

Help create a brand strategy, brand expression, and packaging for the range of products to stand out in an ever growing market.