In my role as Culture and Brand Designer for IBM Studios, I was tasked with branding the 2016 IBM Studios Summit. This Summit brought IBM Studio leaders from around the world together in one room to learn from each other and help improve the IBM Studios program in two days.
The brand I designed plays off of the three types of Studios we have; Product, Brand, & IX/GBS. Each Studio gets it's own color triangle, and even IBM locations learning and growing are represented by the halftone triangles, making their way towards density. The giant purple triangle represents when all three Studios come together to move forward with grand collaborative outcomes.
Sometimes you are given the best space, sometimes you are given a less than exciting space—regardless of the location, design can play a huge role in the space's dynamic, emotion, and impact on the attendees.