Part of a social campaign, "Colorful Language" seeks to explore a very human tendency to let your colors fly, ie. curse up a storm. We've all been there, but why so grim? Words are fun, especially used in exclamation! But I get it, sometimes these words have to be reserved for the car ride home, or under your breath, or behind a closed door. So stay sneaky, and stay sassy.
A cohesive campaign, whether it be social media or in print, can be important to your brands voice and tone in the market. What colorful language do you see yourself using in your market?