This project's intended purpose is to target the millennial self care industry and help create a product that puts the self first. "Sui" in Latin means "self," which is the basis of the ethos behind the Sui brand. The mixing texture used throughout the brand system represents the product mixing with one's self to create a vibrant, beautiful display of inner well-being. The Sui brand sells products ranging from multi-strength CBD oil, face cream, body lotion, and so on. The product is meant to live in chic settings, such as an Equinox gym or a boutique store. The brand strives to put a face to an industry that is currently booming but has not yet fully embraced the use of CBD products. Sui is a celebration of diversity in both product and solution for personal needs. Taking care of yourself shouldn't be a shameful or secret process. Embrace it.