A full bodied re-brand from the city of which I was born.
This project strives to try and match a new face to the new outlook of the city of Detroit. Once a city of decay, now a city of unique industry and heritage.
This re-brand pulls a lot of inspiration from the sturdy history of Detroit, but brings it up to speed in 2015.
The people of Detroit are resilient and deserve a face to be look upon and know where they came from and where they are going. The bulk of the project includes a new city logo, sports logos, screen printed city posters, a monthly magazine, an informative app for the people of the city, branding installations, and a video spot.
Disclaimer: This isn't all of the pieces for the project, I'm afraid your finger would get tired of scrolling if I posted it all.